While many trends are all about the new, it's always worth remembering that success in business in the end is more about being aligned with consumer culture than just being aware of 'new' techniques and technologies. While 2011 saw new levels of consumer disgust at too many business' self-serving and often downright immoral (if not criminal) actions, stories of businesses doing good (Patagonia! Ben & Jerry's!) remind consumers that personality and profit can be compatible. In fact, in …
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Great content and attracting inbound links are major elements of your SEO strategy. If you’ve created an exciting blog post or ebook, you’ll naturally want to work on making sure that you are driving as much traffic to it as possible. Part of that strategy should always include internal linking, and understanding how the other pages of your website can contribute value toward your new page. If you are working on any important campaign, it’s absolutely critical to figure out which of …
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They can send people to a website, video or even call your phone. You've certainly seen QR codes but have you considered using them for your business? Don't miss, Are QR Codes Here to Stay?, The Pros and Cons of QR Codes and 13 Creative Ways to Use QR Codes for Marketing. …
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Google+ has arrived, so don't miss these good reads on Google's latest: Google+ Project: It's Social, It's Bold, It's Fun and Getting More from Google+ …
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Facebook and Twitter have lulled many businesses into thinking that blogging and posting content on social venues are the only means of stimulating dialogue on the web. But many businesses have substantial amounts of content on static web pages—from product and service descriptions to “about the staff” pages and photographs—that can be turned into customer talking points. The fix? Simply comment- or share-enable the pages. Read full article. …
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Your logo is the face of your small business. It is the first impression you give your prospects before they hire you. If you take the time to get a good logo, chances are most people will remember it. The big companies pay millions and millions of dollars to advertising companies to help bolster their branding so that consumers like you and me will remember who they are and to buy their products. To make sure your logo is easily recognizable remember three important keys. Make sure …
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I have one of those eyes, a blessing and a curse, for picking up typos and grammatical errors in printed matter. It's the legacy of years and years of copy editing and proofreading dating back to the days when obtaining typography wasn't just a matter of keyboarding and pressing print. Here's a great site for the fusty grammarian in (some of) us. It's Grammar Girl from QuickandDirtyTips.com http://grammar.quickanddirtytips.com/affect-versus-effect.aspx. Extra points for close readers who find an …
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In Mustang's Postcard http://mustangwebdesigns.com/postcard.htm last month we look at www.hunch.com In 10 questions or less, Hunch will offer you a recommendation to address your question. Hunch's recommendations are based on the collective knowledge of the entire Hunch community. Hunch is designed so that every time it's used, it learns something new. Don't miss Wired magazine's recent article, Flickr Co-Founder Has a Hunch: Personal Data Will Drive the Future. …
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